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Hi, I'm JoANNA

Brand Messaging Consultant & Business Coach, Ex-Advertising Agency Director & Host of the Leading Podcast, Goals With Soul


As a Brand Messaging Specialist, I've seen what happens when you call in clients who aren't a great fit.  You work even harder to prove yourself, and although the income may flow (at least at first), your energy and visibility plummets, you dread your client calls, you hit a long-term sales plateau, and you can easily fall out of love with your business.


I'm dedicated to helping visionary women like you unlock your next-level income AND reignite your passion for your clients and business through the "heart articulation" of our unique Brand EPICS process®️ and unlocking your unique Aligned Client Code™️.

Because you CAN have a business that makes wild abundance, creates potent impact, AND lights you up.

My unique approach comes from:

  • 18+ years Ad Agency experience helping multi-million-pound advertisers like Microsoft, John Paul Gaultier, and Johnson & Johnson to reach and convert their audience

  • Overcoming burnout through energetic modalities and training as a Pranic Healer, Breathwork Facilitator, and Law Of Attraction Mentor

  • Running Breathwork For Business and Intuition workshops 

  • Went from permanent scarcity vibes to feeling 100% at ease with 6-figures on my bank statement

  • Launched & nurtured my Goals With Soul podcast to the top 2% global ranking

  • Invested over $50,000 in my personal and professional development

  • Been mentored by the best business, life, and spiritual coaches in the industry 

I continue to invest time, energy, and financial resources into my own growth and leadership to enable me to provide you with the best available coaching and mentorship.


are you ready to get started?


About Me: About Me

what others say...


Before meeting Jo, I was stuck, overwhelmed, and unmotivated. I completed a 4 week accountability program with her and I can’t describe how much helped me move forward. I was able to finally complete 2 huge projects I was working on within those 4 weeks that I had been working on and avoiding for months! She was kind, understanding, but also kept it very real and honest which I loved! I am so thankful to have crossed paths with her. I will continue to use her coaching and accountability services.Jo is the coach for you! 


I had an amazing session with Jo today on where I am at with by business idea and what steps I needed to take to move it forward and overcome mind blocks that were holding me back. I can honestly say she is a natural born coach, professional, incredibly supportive, articulate and insightful. Jo's strength lies in her ability to get you to take actions you never thought were possible by helping you to make massive mindset shifts which are often the worst stumbling blocks for us - she gets you results quickly and I would highly recommend her - one of the best coaches I have ever been to.

Sabrina Orkies
Healthy Life Coach and Podcaster
Thrive & Shine Wellness
Lorraine Byrnes
Inspiring Sanctuary Space Creator and Curator
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